See examples of our clients' successes. Receive free access Advantages of using a landing page The landing page has become such a popular tool for a reason – it has a lot of advantages and it is difficult to find any significant disadvantages. Many benefits of using landing pages are covered throughout the article but it is also worth mentioning the less obvious ones. Focusing on one goal or product Imagine a situation where you convince the recipient to buy a product from your offer through a few emails. You send the last email with a link to the online store.
The recipient enter but doesn't see the product in question there because they are distracted by other products categories and the rest of the page. The probability that he will find Latest Mailing Database the product himself and buy it decreases significantly. An effective landing page is a great solution to such situations because it is dedicated to only one goal and one product. The recipient cannot get lost or distracted on it. Thanks to this the effectiveness of the entire campaign is incomparably higher than if you had to find the product yourself. Better insight into the user path and sales performance The landing page is located on a separate subpage or page so you can easily measure its effectiveness.
In the above example it would of course be possible to measure how many users entered the online store website using the link from the email but it would be more difficult. In turn sales via a landing page are more effective among other things because the user is led by the hand to the goal. On the landing page he has the opportunity to read the exact description of the product which could not be placed in the store. There is also no other information to distract him while finalizing the purchase. More effective Google Ads campaigns The undoubted advantage of using a landing page is that from a technical point of view they are a single fastloading page filled with phrases and content on one strictly defined topic.