At the same time, font design is also an indispensable part of graphic design. Graphic design without text design is not perfect and cannot meet people's various requirements. This paper analyzes the importance of font design in graphic design, and specifically expounds the application of font design in graphic design. Keywords: font design; graphic design; importance; analysis Every excellent graphic design can bring people visual enjoyment, and can also convey the designer's design concept and design content to customers through the relevant information in the design, which is also the ultimate goal of graphic design.
Therefore, fonts are a very important part of graphic design. Image Manipulation Service Only by designing good fonts can the whole design be more aesthetically pleasing, and customers can clearly understand the information in the design. The importance of font design 1. Communicate information in graphic design Bring a graphic design to the client. If the client cannot understand the information in the design, then the design is not qualified. The designer can better convey the information in the graphic design to the client through the design of fonts [1]. At present, in terms of the active field of commercial activities in my country, the advertising industry has a wide range of applications of graphic design.
The main purpose of advertising graphic design is not only to bring better visual effects to products, but also to attract consumers. Therefore, this has higher requirements for advertising graphic design, not only need to carry out reasonable color matching of the entire design, but also need to pass the design of text To convey the main information in the advertisement, so that when consumers come into contact with the advertising graphic design of this product, they can quickly grasp the relevant information in the design, and have a certain degree of understanding of the function, function, value and other aspects of the product, and This kind of advertising graphic design will also leave a deep memory to consumers.