Others. To do this, the use of a unique fragrance that reflects the values and emotions that the company wants to convey ensures that the customer stays longer in the commercial space. This causes the consumer to feel comfortable and persuades the purchase. In the same way, it will generate a position in the mind of the consumer when he smells certain attributes of his own fragrance outside the premises, thus improving the customer's top of mind . User experience in commercial surfaces user experience (ux) , in spanish, user experience, generally refers to the degree of satisfaction of a client with respect to digital environments , such as a company website.
However, this term tends to go beyond digital marketing. Omnichannel strategies are aimed at the simultaneous and interconnected use of different communication channels, with the aim of strengthening the relationship between the E-commerce Photo Editing online and offline worlds . This strategy tries to provide the customer with a better shopping experience and, in turn, generate a series of benefits for your business through: • sales maximization • optimization of services offered • increased customer loyalty • brand image recognition on the other hand, to improve this user experience, it is essential to study the behavior and profile of your client through the buyer client . This analysis will allow you to establish the preferences and needs of your consumers to offer them your optimized services and a fluid, exciting and immersive purchase process.
It is about translating trends and offering products and content to create a definitive and attractive user experience: a comprehensive customer experience. In short, how the design of commercial spaces influences is related to several marketing strategies that seek to transmit a unified brand image while improving the user experience and the purchase process that they experience in the store. For this we must not forget the visual, olfactory or distribution codes to generate an atmosphere that makes the client feel