Tencent controls the content ecology and entry traffic bulk sms service on social platforms, Baidu and Byte Dance focus on search and information flow, and Alibaba continues to consolidate e-commerce traffic... Under this oligarchic structure, it is increasingly difficult for e-commerce brand sellers to obtain traffic, and the threshold is also getting higher bulk sms service and higher. In this context, the focus of e-commerce operations has shifted from attracting new users to vertical operations that currently focus on existing users—that is, refined operations. Refined operation is the survival rule of e-commerce brands in the new era. What should we do with refined operation? Share the methodology and practical experience of the refined operation of enterprises, mainly interpreting from four modules:
The necessity and key to refined operations; Four misunderstandings of refined operations; Practical analysis of refined operation of consumer goods; How to bulk sms service determine the most suitable private domain model for your brand. 1. The necessity and key of refined operation This section will focus on two topics: In the post-epidemic era, why can refined operations help companies continue to grow? How does it help? What kind of internal skills do bulk sms service enterprises need to cultivate for refined operations? Women's Swordsmanship COO Meow IV: 2020 Enterprises must learn internal skills and four keys and misunderstandings of refined operations 1. Refined user play The need for refined operations In the past 2019, the growth rate of total retail sales of consumer goods has slowed down, the number of newborns has decreased, and the population growth has slowed down.
The demographic dividend no longer exists. The sales bulk sms service of hypermarkets fell by 3%, and among the fast-moving consumer goods, the proportion of falling categories also reached a shocking 26%. In 2020, because of the epidemic, these sets of data may only be worse. So what do these falling numbers indicate? It shows that the era of barbaric growth has passed, and the general environment has moved from high growth to normalization - this is a change in the bulk sms service overall environment of consumer goods. At the same time, in the process of communicating with the consumer goods traders, they all talked about several types of phenomena: First: product homogeneity is becoming more and more serious. For example, when it comes to the women's clothing industry, few brands can stand out and occupy the minds of consumers and become the representative of the entire category. Most users are early adopters; Low is a very bad thing.