We all know the three major pain points of G-end product customization demand, thick industry barriers, and difficulty in obtaining competitive product data.
This article will explain the thinking Buy email list of G-end competitive product analysis from four aspects: information collection, competitive product selection, competitive product analysis, and functional highlights. Retrofit and upgrade for reference.
This section explains the processing process of G-end information collection from the two aspects of why information needs to be collected, "what to collect" and "how to collect".
1. Why do we need to collect information
1. Know yourself and the enemy
Think about it in the study and life of each of us, whenever a new knowledge point appears, the first thing we think of is to figure out what this knowledge point is.
From point to line, and then from line to surface, a cognitive network for this knowledge point is finally formed, so that we will know what is in the network and where is the boundary of this knowledge point.
In fact, making a product is the same as our study and life. How to filter out the part we want from many sources of information?
How to form a complete cognitive system from many pieces of information? Knowing yourself and knowing your enemy can win a hundred battles.
2. Provide data support for decision-making
"No investigation, no right to speak".
When your team decides to make a certain product or a certain function in the product, it must not be decided by pat on the head.
Because once a decision is made, it means investing manpower, time, property and other costs, which requires us to conduct sufficient research before making a decision.