The importance phone number list of analytics in our daily lives is being heard more and more. Website owners also want to find out a lot more information about their visitors. In the past, we only needed the number of visits, but now we want phone number list to find out as much information about our customer as possible, for example, how he learned about our site, what device he used, how much information he viewed, and how far he made the purchase.
Because phone number list of this information, platforms that display data in a variety of ways have also multiplied in unprecedented numbers.
To understand their users, the first step that every website owner needs phone number list to take is to understand what information the website owners want to get.
• General information about users.• Detailed information about users• Information about the pages and products viewed• Information about clicks and forms• Video recordings from website visitors• Information about the best design and functional solutions working on the website
The main question that arises in the end is what do we want to know about users?
Website analysis tools can be divided . Each phone number list of these groups helps us solve any of the problems.
Group 1 - General Analytical Tools
These are tools to help you answer general questions. They will help you control the visitors' activities on the website and understand the return phone number list on your marketing investment. To a large extent, these tools can be used to find general problems and opportunities for websites, as well as marketing and product improvements.
The most popular tool phone number list in this group is Google Analytics , which will pass on all the important marketing information. As the phone number list use of this tool is free, it will not require any long-term investment from the user. When I start working with Google Analytics, I would recommend that you take the time to accurately place the tool on your website and configure it. Most website creation platforms - including Mozello - are easily integrated with this platform.
Group 2 - Tools for viewing user behavior
After going into the general information phone number list of the website, it would be worth considering whether it is interested in receiving even more detailed information about user behavior on the page and the possibility phone number list of making improvements to the page. If the answer is yes, then it's important to understand what more detailed information you can learn about users. User behavior view tools are those that record user activity phone number list in video form and display them in various reports - heatmaps.
For example, in a click report, a mouse movement report, a page scroll report. Each can show which page location is receiving the most attention and which phone number list of the page's features users are using the most. These tools also try to answer questions about the flow phone number list of visitors and the use of forms on the page (how users navigate the page, how long it takes to fill in the form and its separate fields, in which the fields of the form are most often mistaken phone number list for other information). If you are interested in individual visits of users, it is possible to view individual users in the form of videos. From experience, I can say that watching my users' videos helps phone number list to find a lot of things on the website that can be fixed or that don't work so far.