Don't try to implement every social media site at once. You can get a lot out of Facebook, LinkedIn, Twitter & YouTube, but if you try to be good at all of them all at once, you will be overwhelmed and either quit or not do a good job at any of them. Seek the advice of someone you know that is particularly good at one of the above. They will be more than happy to tell you how they use the tool to increase sales...or as an alternative, local libraries and online webinars have trainings regularly on Social Media.
Make sure you have a plan. Social Media is serious marketing. The ROI is very high. Don't just "try this" and "try that." If you are not sure Phone Number List where to start, again, seek out someone who is doing it well and ask for some advice. Social Media Experts are becoming more available as the technology develops. Map out a plan for best results. Don't forget to include Mobile Technologies like text message marketing, mobile advertising and mobile landing pages in your plan. Everyone uses their smart phone for everything. They are not content to wait until they get home on their computer.
People will go to a business that is easily found and accessed from their phone. If your competition hasn't already implemented it, they will be soon. Better to be the trendsetter than to be the one trying to play catch-up.