Households - who in the household is actually on the Internet? The head of the house or maybe it is a child. The point is every household (100%) receives snail mail every day and by utilizing a post card direct marketing strategy, your ability to reach customers and increase business is far greater.
A post card direct marketing campaign is an effective means to contact current clients and prospect for new clients as well. Why does it work? Post cards are unique and different from letters in a very important way... Here are a few reasons why a post card direct marketing campaign is better than a letter: 1) The postage is cheaper - almost one half the price of email list a first class stamp; 2) Post card stock is cheaper than paper; 3) Your message is clearly and easily seen, no envelope to open;
4) Post cards are easier to work with than letters and envelopes; A post card direct marketing strategy will invariably generate walk-in trade to your business or even website. Its very nature is to reach the unreachable and get your company noticed. Unlike email strategies which must be subtle and discrete about selling, post cards are all about selling. The more gregarious and even outlandish your post card is, the more likely it will be noticed and read.