Daniel Zawilinski Managing Director atSERVERSMS In security will be one of the most important issues in SMS communication one of the most effective marketing channels. Progressive digitization and increasingly advanced hacker attacks mean that we need to implement appropriate tools and procedures that will protect our activities. Fortunately the problem of both security and all communications does not have to rest on the shoulders of customers. Innovative tools such as Shield are a way to fight fake news and phishing attempts. This is our proprietary solution which is the result of the cooperation of SerwisSMS with global telecommunications companies and the largest tech brands. In this respect the following companies have cooperated with us CERT Google NASK Bitly PayPal GSM operators and producers of antivirus programs.
Jacek Szlak Member of the Management Board of IdeaTrend and Editor in Chief of the Marketing przy Kawie portal We are facing a significant change in the model of interaction with consumers. Currently in the era of restrictions on cookies taking care of privacy in order to create your own ecosystems including advertising Taiwan WhatsApp Number List by GAFA a more conscious consent of Internet users is required to track their activities. Data is a resource that has so far passed from hand to hand too easily. It will be possible to obtain it by offering more in return than before.
One of the directions of development is shown by Facebook as well as Microsoft wanting to develop the metaverse and the entire environment of AR and VR devices. New areas will be created where multi level interactions can be developed and Omnichannel will expand its borders. The first steps of deepening digital interactions were forced by the pandemic. As can be seen from the development of digital contact platforms these steps have led to success. If we add to this the need for Internet users to build their position in the digital world we get new areas for monetization.