By doing this, you animate your community to create interaction and commitment, and above all you federate it around common values . You instill a sense of pride and belonging in your current alumni and students. Then, you arouse the interest of the candidates. ISC Paris, for example, recently obtained the American AACSB label, which attests to the quality of their management training. This news was immediately relayed on their social networks. accreditations and rankings ISC Paris social networks Dedicate a page on your site to your accreditations and rankings, then think SEO By dedicating a Web page to your accreditations and awards, you first bring visibility to your performance.
You highlight them. In addition, if you optimize this page with SEO techniques, you have a better chance of appearing on search engines . To do this, you must give fax list weight to your page with backlinks and write SEO content (300 words minimum, structured paragraph with hn tags, insertion of relevant keywords, etc.). The Audencia business school is one of the few schools in the world to have obtained Triple Accreditation (AACSB, AMBA, EQUIS). A page of their site is devoted to this performance as well as their track record in numerous rankings. If visually everything is very well valued, the same cannot necessarily be said for their SEO optimization. You have to find the middle ground. Audencia BS Accreditations and Ranking The SEO optimization of a page also implies modifying your Title and meta-description tags by inserting relevant keywords.
This allows to : draw the user's eye to the link on your page (keywords appear in bold) generate interest with a “catchy” title and description improve your natural referencing, in particular when the keywords are placed at the beginning of the tags. In the example below, the tags on the IESEG “Accreditations and labels” page are very well optimized. The keyword "accreditation" is placed at the very beginning of the title tag.